"Are you sure Facebook is a good way / professional way for a company like us to communicate to the world?" Mark asked in his email. "We’re all a bit unsure as to the merits of using Facebook."
With over 46 million members worldwide, and growing by 3% a week since January, Facebook gives us a viral and effective means of promoting our product to the Facebook audience. Groups are one of the simplest ways to do viral marketing on Facebook. We can get those who had joined our group to invite their friends to join the group via a built-in Invite feature. If the group members are excited about our group, it can grow really quickly.
Having observed a couple of networking groups in the past in the insurance and MLM circles, what I'd suggest is "stop selling your products and services to each other as a primary goal." Instead, I make it my main objective to have the group members serve as my walking ambassadors to their 250-person spehere of influence.
From left: Bonnie. Helen
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