Tuesday, March 17, 2009

Romance as a selling appeal

"Mr Chronicles," Faith wrote in the text message. "I've got the book The way of the Peaceful warrior."

Ever since Eve lured Adam, romance has been one of the world's great driving forces.

So manyp products advertise with a strong appeal to romance. I noticed SKII sales demonstrators, that they never sell what's in the jar. They sell what happens after the woman uses the stuff.

The boon in the travel business has been spurred on by this same appeal. Every season of the year, married couples sail away by the boat-load and take-off by the plane-load, all looking for a first or second honeymoon. And resorts are always the spots that are romantic.

No doubt about it. Romance is a strong appeal. Being in the resort business, it definitely fits into my product.

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