Wednesday, March 11, 2009

Picking the right show

"I am not going to ITB Berlin," Siti sms-ed me. "Don't want to listen to the Germans' excuses and bad news! Got enough here."

Selecting the trade right show means lots of sales, leads, business deals and success. Picking the wrong show is expensive in time, money, energy and emotions.

My favourite way to find the best shows to attend is to ask. I ask my best customers what shows they attend when they need to make critical buying decisions.

I never allow tradition to drive my selection. Always remember: you change, your company changes and the shows change.












Trade show with (from right) Ron, Nisa, Sandra, Karen

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