Save some money on brochures

I saw some exhibitors at the STB Product Update in KL yesterday giving out brochures like there's no tomorrow.

I use it sparingly. People are going to see so many companies that a majority of what is picked up gets tossed out.

If a visitor is burdened with brochures, the brochures doesn't make it home. It will end up in the garbage at the show or in the hotel room trash can.

Sales kits can actually hinder the sales process. If the prospects review the brochures and don't find exactly what they're looking for, they may think you don't offer it, and you're out of the running. I'm much better off talking to visitors and finding out their needs and follow-up after the show with the right material to support a buying decision in my favour.