It all starts with the leader

"Your people are very loyal to you," Clement pointed out.

People follow people. Particularly in the uncertain atmosphere surrounding change, people want the comfort of following a leader.

"Aye, fight and you may die.
Run, and you'll live... at least a while.
And dying in your beds, many years from now, would you be willin' to trade ALL the days, from this day to that, for one chance, just one chance, to come back here and tell our enemies that they may take our lives, but they'll never take... OUR FREEDOM!"

Braveheart reached deep inside to deliver a speech that makes his men's hearts pound with pride, hope and commitment. As leaders we find our own ways of inspiring our workforce to face an uncertain future. I do it by leading the charge, rallying the troops and reinforcing the importance of what the company is doing.