Know what's really happening

"A lot of Directors of Sales & Marketing are not like you," Cleo said to me. "They don't come out to visit us and sit with us."

Being on the road is the nerve centre of the sales business. I firmly believe any sales leader not on the street isn't getting accurate information. I religiously stay connected to the markets and be in touch with people's feelings and reactions to my products.

It's deadly important to know 1st hand how customers are reacting to the product and how staff are like out

Echoing the words of General George Patton: "You'll never know what's going on in war unless you can hear the whistle of the bullets."

With Ron (centre) and Eugene in a client function in the London Eye