Nichemanship

"I have just arrived in Singapore," Steve said over the phone."Would you have time to meet?"

Dato Steve Ong was my SVP in Aetna and today he is the CEO of ING Funds in Malaysia. My marketing guru and now my good friend and coach...and a successful niche player, Steve's motto was "Hit them where the big boys aren't and the big money is."

I have benefitted from his teachings: I now find the crack - that piece of unfulfilled demand. That's where the big fish are.

Dato Steve Ong : my guru