Friday, May 22, 2009

20:5:1

"No, you cannot do a product presentation to our business teams," Jung stood firm. "And no, we will not distribute your e-flyers for you."

The general rule of the thumb is 20 appointments yield 5 prospects; 5 prospects yield one sale. In other words, in one typical sale setting, there are 19 "no's" for every one sale.

When you play the game long enough like I have, you come to understand the Law of No - and you can move past the frustration. Why? Because you understand that there are always more "no" answers in the process than "yes" answers.

Getting turned down when you ask someone to marry you, that's rejection. Getting "no" in your sales call just means the system is working as it should.
from right: Margaret and May

1 comment:

Unknown said...

Roger that Loud and Clear :)