Tuesday, February 16, 2010

A salesperson in every CEO

"The new Lotus team officially launched their 2010 car. The malaysian-backed squad, one of four new entrants this season, will put the legendary Lotus name back on the grid for the first time since 1994," reports www.formula1.com. "Team principal, Tony fernandes expressed his delight at launching the car just 5 months after the team was granted its entry to the 2010 FIA Formula Onje World Championship." Reading of Tony fernandes, reminds me of his mentor, Richard Branson of Virgin records and Virgin Airlines fame. Branson sold records out of the boot of his car to retail outlets in London.

The entrepreneurial leader is actually a salesperson on a broader scale. Whether pitching an idea to an important clinet, negotiating a strategic relationship, or persuading a key employee to take on a new challenge, top leaders embody many of the characteristics of top level salespeople.

Given these findings, organizations would do well to look within their sales ranks for future leadership candidates.

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