Thursday, February 11, 2010

Re-sell, up-sell, cross-sell

"Please confirm my booking," Lillian said.

When customers make a decision to buy, it's because they trust and respect us and our ability to serve their individual needs.

Over 20 years in sales, I found that when we close the sale, it's the perfect time to make an additional sale - especially if there's a very good reason and benefit for the customer. 60% of customers will increase if we do it right and offer true value.

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