What my Christmas prezzies taught me about brand building

I got a bottle of Absolut Vodka from my Secret Santa. My wife got a body shop item. These were amongst some of the prezzies we got.

Absolut and Body shop were great at marketing and brand building. Other great success stories I admire are Nike and Cirque de Soleil. In my line of work, I continually ask myself, "how do I make a stay or meeting at my two hotels I am managing as fun and unpredictable as a contemporary circus.

I learned many years back when I was appointed Brand Champion for Pan Pacific that asking this kind of question allows me to see what business I am really in, or could really be in.