In a recent survey amongst outstanding salespeople, there wasn't even 1% who was able to identify the real reason for his/her success. Usually, in trying to pin down the essential ingredients, they talked about luck, connection or hard work.
As a sales leader with over 20 years of battlefield experience, I'd say that relying on luck, connection or hard work isn't a reliable tool in a world that's riddled with change and as competitive as what it is today.
I'd say that success in sales depends on a clearly defined, professional sales methodology - knowing what you are doing and why.
With Salleh on a lunch cruise down Sydney harbour in the course of duty
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