Capturing hearts and dollars of consumers

"When will Universal Studios open in Singapore,"Sook Ling asked during our bus ride to Holiday Lodge for lunch. "I like to go to these theme parks but I am afraid to get on the roller coasters","she shared later in the conversation.

Most parents like me don't take our kid to Disneyland just for the event itself but rather to make that shared experience part of everyday family conversations for months, and even years, afterwards.

I sincerely believe that those companies which capture this value will not only earn a place in the hearts of consumers, they will capture their dollars.