"We assign accounts according to industries because we want you to be a specialist in that particular industry," Shirl explained to a candidate at a job interview.
Why?
Because you have to know before you crow. It's that simple.
Well, think for just aminute about your own family doctor (GP). Why do you consult him or her? It's because he's an authority on all your medical needs. When you feel sick, you go to him /her, confident that he/she can solve your problem.
Become an expert on everything connected with your business - and as much as possible, an expert on your client's business as well.
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