Technology accelerators are at our disposal - use them.
If you haven't realised that the internet has enjoyed explosive growth, affecting nearly every industry and every country in the world, your name must be Rip van Winkle.It has and still is transforming how we do business, how we socialise, how we educate our children.
Email has now become the most powerful marketing tool. Compared to their offline equivalent, direct email campaigns are better (response rates), cheaper and faster (turnaround on campaigns).
Building communites and user-generated contentscan be very good for business. I have known success in reaching out to customers and building a community of customers helping/advising customers.
A properly executed PR campaign amongst bloggers can be among the most valuable means of building an audience. It is a backdoor to the press.
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