Why people buy where they buy

"Business is very good,"Lloyd remarked. "One of our hotels is doing a 100% better than last year."

A nationwide survey of buyers across the US asked the question, "Why do you buy where you buy?"

No, folks, the answer was NOT price.(Price was #5) The number 1 reason people buy where they buy is confidence. Confidence is the business. In the people. In the product. In the service.