"Wayne Rooney has been elected the ugliest player in the world, at least according to 33% of the 2,500 women polled by www.thepeoplesclub.com" soccerlens reported.
On the contrary, david beckham has been the 1st footballer to have straddled the worlds of football and fashion with his great looks, clothes and ever-changing hairstyles.
A brand identity is a symbol that captures every positive experience that people have with the product/servcie/company. This is what we marketeers call the "equity"in our brand. The big challenge we brand guardians face in maintaining brand identity is how to retain its consistency, while keeping it fresh and ensuring the imagery stays relevant to changing tastes.
My favourite case study is always Disney. Disney has cleaverly organised an identity system that is fresh, flexible and conveys personality: consider the three circles that represents Mickey's head and ears silhouette.
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