A marketeer is an asset manager?

"I was wondering what you are doing at an investment company," Nickson queried. "You are a hotel sales and marketing guy."

The new paradigm is to view a marketeer as an asset manager. We, 21st century marketeers manage our customers' personal information in much the same way that a bank or investment firm manages financial assets.

The way a marketeer generates a high ROI on the personal information for a customer is by building and managing customer relationships. Hence, engaging our customers in dialogue isn't something we can leave to chance - it's an absolute imperative.