Swissotel Berlin has a stategering 46 radio channels: Radio Courtoise, BBCW Service, WRN, France Culture, Medi 1, RCI Sat, RFI Multilingue, BBC Arabic, Beur FM, RCJ/Shalom, Radio Alfa, Radio Notre-Dame, Ado, Oui FM, Voltage, Cherie FM, RFM, Radio Latina, Contact FM, Vibration, Radio FG, Nova, Le Mouv', Fun Radio, Skyrock, RTL2, Virgin Radio, NRJ, Jazz Radio, BFM, Nostalgie, TSF Jazz, MC Doualiya, Sud Radio, Rire & Chasons, RTL, RMC, Europe1, Radio Classique, RFI Int, France Bleu IDF, France Inter, France Info, FIP, France Musique, Canalsat Radios.
Even with all the new media, radio is still a valuable marketing tool. It informs, educates,is flexible, targetable and intrusive.
Radio's unique strength is that it triggers the imagination. It is far, far more powerful to "think" of an image you hear being described than to see the actual image.
There were those who predicted radio's decline and fall when TV and then again, when the internet arrived. What really happened: TV became the mass messenger and radio became the marketer. Our customers pick, choose and listen to the type of radio format they like.
What we're doing when we choose the station to work/advertise with: we are customising our message...and there's always someone listening, somewhere, sometime.
Posts
No comments:
Post a Comment