Who to take?

The Arabian Travel Market starts today.

Since travel budget is limited, we can't take everybody to trade shows. Are we making the best staffing choice for the best return on our trade show investment?

Trade show selling is different than a normal sales call. Behaviour that is appropriate and effective in a traditionsla sales call may just kill sales a a trade show.

I choose associates who are committed (there to meet prospects and sell), knowledgeable, bold (must be able to reach out and talk to people who are initially reluctant to visit) and friendly (can meet strangers and turn him quickly into enthusiastic friends) and last but not least...persistent.

David (left)