Make happy customers happier

"My business in Kuala Lumpur wouldn't have started so well and become so big like it is today without Paul's help," recounted Hisham. "He have be great support and service."

Happy customers might not be happy forever. We can never take that status to the bank. Like spouses, customers can get the 7-year itch.

Even the needs of our happiest customers change as they move through the various stages of business : growth, maturity, decline, restructuring. We have to change with them. One way is to constantly ask "how can we make our customers happier." We should do that even if they are already happy. I let my customers define my business plan. The more contact we have with our customers, the more innovative we'll become.
Hisham (middle), Hawa (left)