"SEA's 1st Universal Studios theme park, opened to enthusiastic crowds Thursday in Singapore," the report on AFP went. "Hundreds of visitors including foreign tourists lined up to be among the 1st into the park."
We not only want life - and not only a healthy life - we want a good life.
Go through the pages of any leading national magazine. Of all the ads - for all kinds of products - about half of them show people using the product and having fun.
As a marketeer, I often use enjoyment as an emotional appeal for my marketing campaigns.
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