Monday, May 7, 2012

Overseeing personal brand

Beckham is the highest paid footballer in the world. It's official.

David Beckham is a legend, and legend sells. For Beckham, the potential is enormous. There are probably at least 30 countries where he is a household name, and a similar number of products he could put his name to.

So it is with overseeing our own personal brand. In every area of a leaders' private and public life, it requires a 24/7 commitment. indeed, it is probably the most demanding form of man management there is.

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