
Tuesday, November 30, 2010
Find a confidant to counter stress

Monday, November 29, 2010
Stress reduction
"Today all the shops are closed. It is Sunday," Martha informed me upon my check in to Le Meridien La Ramblas, Barcelona. "Tomorrow they are open by 10am and it will get busy in siesta time."
All too often, the coffee break/lunch break is abused rather than maximised. A lunch break should be used as a time to relax so that we are more effective when we return to work.
We should get our mind off the job and preferably into the wild blue yonder. We'll feel much more refreshed when we land again.
Sunday, November 28, 2010
Reverse English
"I will be in some ads next year," Irem said while sipping her Martini El Turko
We sell by talking about things people want. We can also sell by talking about things people don't want.
What don't people want? The exact opposite of the things they do want.
Listerine is good at this: the girls who read the cosmetic ads usually get a hint of what wonders can be in store if they do use the stuff, but Listerine tells them frankly what will happen if they don't!
I say: reverse English can make our sales pitch stronger.
Friday, November 26, 2010
Room to negotiate in a negotiation
Thursday, November 25, 2010
Have a grateful perspective
It was Jack Cranfield who said on stage in Singapore, "Whatever you focus upon, increases."
The concept works like this: when we focus on things we need, we'll find those needs increasing. If we set our minds on loss, we are likely to lose.
But a grateful perspective brings happiness into a person's life.
Wednesday, November 24, 2010
Are we truly happy with abundance?
I arrived in Casablanca, Morocco last night on AT0961 ETA1910.
We look forward to the joys of travel, but we have to admit that the 2 happiest days are the day we leave home and the day we get back home.
Perhaps we thought it was marriage that would bring us perfect happiness. Even though it did bring a measure of happiness, we have to admit that we now take our partner's love for granted...
Perhaps it was wealth we wanted. We got it, and now we are afraid of losing it.
Maybe it was a desire to be well-known that we craved. We did become well-known and well-liked only to find that reputation is like a ball: as soon as it starts rolling, people begin to kick it around.
Here's what I conclude: our happiness truly does not consist in the abundance of the things we process.
Tuesday, November 23, 2010
Concise is a virtue
"No frills" advertising copy is brief, direct & delivers a knockout punch every time. When we're about to say something in 10 words, we should try to see if we can say it in 8 or 6 or 4. Because when it comes to copy, being concise is a virtue.
Short, powerful words create an urgency and rhythm that drives home sales message so it has the best chance of getting noticed.