Tuesday, November 23, 2010

Concise is a virtue

Coca-cola is launching its 1st global Christmas ad campaign in 15 years....reported Bloomberg Business Week.

"No frills" advertising copy is brief, direct & delivers a knockout punch every time. When we're about to say something in 10 words, we should try to see if we can say it in 8 or 6 or 4. Because when it comes to copy, being concise is a virtue.

Short, powerful words create an urgency and rhythm that drives home sales message so it has the best chance of getting noticed.

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