United's stock shed 4% - more than $1billion loss in market value - over the course of the week as outrage flared over a passenger being forcibly dragged off a plane. It was a PR nightmare was complicated by the way the CEO responded which was like throwing gasoline on a fire.
According to Harvey Coleman...Image (what other people think of you. Your personal brand) is three times more important than performance to career success.
Many ambitious executive wannabes have a flawed assumption that they can propel themselves to the top through hard work, self-sacrifice and a little emotional intelligence.
You work hard, try your best but don't seem to get the opportunities that you want and feel you deserve. Why is it so much easier for others?
If nobody's told you yet, it's not about how smart you are or how solid your achievements. The new realities are that you need leadership presence - the package of intangibles, like flexibility, passion, social poise, energy, communication skills and appearance.
That's the burden of leadership: everything we do and say is significant and has impact. My ex-boss used to tell me "perceptions are other people's realities"
We all want to be loved and accepted. In truth, nobody is loved by everybody. Even the greatest men and women in history have critics. We are no different. Some people are going to like us, dome are going to love us, some are not going to like us at all, and some may even despise us.
Now in older age, I find myself become less reactive, less overinvested in success. I know well how things don't always go my way and that there is a limit to what I can control. So when defining my values and personal brand, I remember that I am in for the long haul.
You can try to fool some people, some, of the time, and will. But if true to yourself and to others, your personal brand will be far more enduring, rewarding and marketable.
As Mark Twain advised, "Let us endeavor so to live that when we come to die even the undertaker will be sorry."
According to Harvey Coleman...Image (what other people think of you. Your personal brand) is three times more important than performance to career success.
Many ambitious executive wannabes have a flawed assumption that they can propel themselves to the top through hard work, self-sacrifice and a little emotional intelligence.
You work hard, try your best but don't seem to get the opportunities that you want and feel you deserve. Why is it so much easier for others?
If nobody's told you yet, it's not about how smart you are or how solid your achievements. The new realities are that you need leadership presence - the package of intangibles, like flexibility, passion, social poise, energy, communication skills and appearance.
That's the burden of leadership: everything we do and say is significant and has impact. My ex-boss used to tell me "perceptions are other people's realities"
We all want to be loved and accepted. In truth, nobody is loved by everybody. Even the greatest men and women in history have critics. We are no different. Some people are going to like us, dome are going to love us, some are not going to like us at all, and some may even despise us.
Now in older age, I find myself become less reactive, less overinvested in success. I know well how things don't always go my way and that there is a limit to what I can control. So when defining my values and personal brand, I remember that I am in for the long haul.
You can try to fool some people, some, of the time, and will. But if true to yourself and to others, your personal brand will be far more enduring, rewarding and marketable.
As Mark Twain advised, "Let us endeavor so to live that when we come to die even the undertaker will be sorry."
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