Sunday, February 14, 2016

Everyone wants to make a difference, but nobody wants to be different

Netflix has arrived in Singapore. Hooray!

Way back in 1998, instead of having a customer go to a store to rent a DVD, Netflix had the customer order DVDs online, delivered by mail. Their 90,000 titles, software for queuing and recommending movies and differentiated process made them a highly competitive player in the DVD market.

Business strategy has been defined as "the intelligent allocation of limited resources through a unique system of activities to outperform the competition in serving customers."

Everyone wants to make a difference, but nobody wants to be different. We simply cannot have one without the other. At our kick off meeting last Friday, we'd decided to be a little different in our approach this year in order to accelerate personal and professional growth.

No comments: