Monday, June 20, 2011

never try to trick customers

"Put the fish on the table," Phil related to us what his Swedish business partner told him. "Because if it's under the table, after some time, it begins to smell."

Building trust is only possible when we are totally up front with our customers.

Never try to trick customers - it can only damage relationships with them and with anyone else who hears about it. And with the exponential growth in social media, you don't want to go there.

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