Picture sells

"We got to pay top money to get good pictures," Nelly instructed.

A picture really does paint a thousand words; certainly it does a better job of communication than words alone. Until recently I thought that psychologists said people process images 4 times faster than text, however I recently found a reference to visual processing being 400 times faster than hearing spoken words.


Images are "language independent"and can add an element of emotion as well as conveying the core content of a message.