CMO

There are a series of ads in the Straits running a contest to rename job titles, offering $50 Starbucks vouchers to the winners every week.

We sales leaders should have a new title...CMO : Chief Motivation Officer

It's a mistake to assume that everyone in our organization is motivated only by money.

The way I see it, the ultimate goal is to achieve business results - the financials are real and measurable - and there is no doubt that aligning people with purpose is the way to do it.

Motivating and inspiring people is an integral part of our business strategy. A motivated team aligned around a common goal will take our business to the next level. And even better - it's fun!


A motivated team = a happy organization
Motivation = energy + productivity + profit