More and more communities are built on the internet nowadays. Communities are built around common interests, such as tasting fine wines, listening to R&B music or practices: sales leaders no matter where they reside.
Having a customer base that shares a common interest such as travelling is priceless. We can create a community to keep these customers coming back for more. And by eavesdropping electronically on customers'public communication with one another, we'll learn what's on their mind, what they value and what they care about; in short - you have our hands on these people's pulses.
Most companies would kill for this kind of information. Fostering community can be very good for business.
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