"Travel Distribution Summit Asia Final Information." That was the subject of an email I received from Stevie Bell this morning. Organised by Eye For Travel, this is their 6th TDS conference which discusses web and mobile technology in travel distribution.
Although a website doesn't have to be beautiful to work, it sure helps. An eye-catching and appealing site will hold the attention of visitors longer than a site that is difficult to navigate or look at. More importantly, however, is whether the site helps users get something done. That's what differentiates between good and the bad sites.
Good sites engage visitors, give them reasons to spend time there, and bring them back again. Even some poorly designed sites can still attract visitors with a strong marketing campaign. So , for us marketing folks, the real test is: whether a visitor comes back.
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