Simple thank you notes

"We would like to give you the opportunity to comment on your stay at Starlight Suite Hotel Salzgries for possible inclusion in our customer review section online," the email from Starlight Suite Hotel Salzgries read.

Making a customer starts with these simple thank-you notes. Maintaining this contact will surprise and flatter most customers.

It is a generally ignored fact of business that it is far, far easier to sell more to an existing customer we have than to sell to a new customer.