Personalised communication

"I would like to settle down in the United States," Marija (with a J) acknowledged. "It is a melting pot."

America is not a melting pot. It is a mosaic.

Survival in the micromarketing environment today requires a strong product mix - and, most importantly, mutually beneficial relationships with customers. I always keep in mind, too, that customers are insisting upon more personal service and customization and more honesty.