Job titles as negotiation tradable

"I am 56 now and job titles are not so important for me," BeRt mentioned in between munches of croissant and nutella. "But you are 45 and they should be more important for you at this stage in your life."

Job titles are extremely important. That's why banks and ad agencies have so many VPs.

Important customers want to deal with "someone in authority."

Sometimes an ambitious employee will settle for less of a raise if a fancy job titles comes with the job. Use this as a negotiation tradable. The world lives on pretense.