No one size fits all

Barack Obama once said, "We live in a culture that discourages empathy. A culture that too often tells us our principle goal in life is to be rich, thin, young, famous, safe and entertained."

As a leader I try to get into the shoes of my staff and look at the world from where they sit to help me understand them, with the sole purpose of developing them according to their capabilities and strengths.

When dealing with customers, I try to relate and sell according to their personality traits.

from left: Chloe, Shirley, Simon