During a presentation, making eye contact with the audience helps to regulate the flow of communication and increase the speaker’s credibility - this was in the Effective Presentation Techniques outline I'd received via email.
People who are intimate can hold eye contact for far longer than others (though there seems to be a case of diminishing returns to this principle in long-term relationships/marriages)
Many people are very good at using eye contact effectively when speaking, mainly because they want their message to be heard and using eye contact is another way, in addition to effective speech, to driving the message home.
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