Law of Large Numbers

We have completed 29 formal appointments (not counting heaps of informal ones) at ITB Asia with another 14 more to go today.

This is the Law of Large Numbers: The more people you see, the better your chances of securing a commitment.

So, don't make excuses. Make appointments.

Making good things happen is not a question of good luck or bad luck. If you don't have an effective strategy for getting in front of people, you lose.

with Helen