Just do it. Nike's purpose were boiled down by their ad agency into these 3 words. The agency created an award-winning and sales-increasing campaign based on 3 simple words.
I have 3 Americans in my office. The essence of everything USA stands for is down to 1 word: freedom.
As a leader, I constantly work on the skill of identifying, articulating and summarising concepts that motivate others. Most important, I try to drill and break down concepts down to an understandable idea.
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