Good data is what's counts

"The volume we are generating on the internet is awesome,"mayur declared. "We do $2million a day."

In no other medium has there been as much data available about users, customers as there is on the internet, and all of it is available to marketeers in real time.

Most businesses collect a lot of information about their customers that they never used to. Big mistake. Instead of leeting those gigabytes of customer information collect digital dust, I use them to gain some insights into who my customers are and how they buy.

Remember: how much data we collect is not nearly as important as how good that data is.