No one's irrelevant

"She's only the receptionist," Ray sneered.

As a sales leader, I do not treat anyone as irrelevant.

Things do change. Even if he was right about this person's lack of authority, treating her as if she doesn't matter could create a boomerang effect in a scenario wher she does matter.

In today's climate of musical office musical chairs, the person who is a low-level influencer on Monday morning could be a high-influencer by the end of the week.

As Shakespeare might have put it "Hell hath no fury like a Buying Influencer scorned."

Take it from me. Once upon a time, I learnt this the HARD way.