Saturday, September 29, 2018

Your expert niche

Alibaba active consumers on its various websites hit 552 million,  and active mobile MAU's (monthly active users) reached 617 million. That is an astounding number when one considers the population in the USA. Almost 2x. The world’s largest e-commerce platform operator aims to become the fifth-largest “economy” in the world by 2036.

Each of us has ideas that can shape the world, in large ways or small.


Yet too many of us shrink back when it comes to sharing our ideas. We assume leading experts must have some unique talents. We assume that our own ideas may not measure up. We assume that working hard and keeping our heads down will be enough to move our careers forward. 


Most recognised experts achieved success not because of some special genius, but because they learned how to put disparate elements together and present ideas in a new and meaningful way.


Building a strong professional reputation is the best way to protect, and advance our careers. To succeed I today's world, we don't have to be a worldwide superstar. The competition is fierce and we do have to be deliberate about identifying the place where we want to make a contribution and start to share our ideas. 


But what if you're not sure where to start? A good first step is to follow your passions and see where they lead.


I aim to develop thought leadership. It's about solving real problems and making a difference. I am willing to be brave, open up and share myself. I am willing to risk having my ideas shot down, because I genuinely believe I can help others.


Almost anyone can be an expert at something. You don't have to be the #1 expert in your field; context matters. It's not necessary to be Shakespeare to be know around the office as a good writer, and you don't need to be Arnold Schwarzenegger to advice on fitness.



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