Fly unstable

"We have an advantage. We are a small vessel. A small vessel can turn faster in turbulent waters and avoid hitting the iceberg," Umehara preached. "That's why the Titanic sunk. They are big and didn't change course fast enough."

We have to be faster in idea generation, implementation and reaction. We are a smaller group of people working under less supervision, making up the process as we go along, relying less on exhaustive research and more on informed instinct. Our people are multi disciplinary and recruited for talent and attitude as much as being good team players.

Everyone understands who they are - completely on the ball.